Planning your advertising and marketing interaction along the stages can help you drive even more sales. During the acquisition process of a product and service, customers go through four cognitive stages: Understanding, Interest, Wish, and Action. There is a version of this model known as the AIDA model. For those who become interested and wish […]

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Since e-commerce, social media sites, and on-line purchasing options have become increasingly available and eye-catching to the everyday consumer, it’s no wonder that digital advertising has become a booming industry. Various types of marketing exist, as well as businesses specializing in each type. What is the most effective marketing style for you and your business? […]

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You can save money by selecting the perfect clients for your business instead of reaching out to a mass audience. It is pretty hard for small businesses to combat big brands in their digital marketing efforts due to the huge amounts of cash they have and the resources they have at their disposal. In the […]

As part of its local search results, Moz found that Google pays attention to factors like citation volume and NAP (name, address, telephone number) consistency. Additionally to GMB, you should be on Bing Maps, Yelp, and Facebook for citations. Choosing directory sites with higher domain authority over smaller listings directories is a good idea. Be […]