Tag: conversion rate

How to Maximize the Value of Your PPC Management EffortsHow to Maximize the Value of Your PPC Management Efforts

The full value of your PPC Management efforts lies in your average lifetime value of a customer. This number measures the total recurring business generated from your customers. It is different for every business niche. Depending on your product or service, this number can be much higher or lower. The average lifetime value of a […]